Dubai Duty Free to Double Prize Fund for Busk and Food Festival and Best Dressed Shop Competition

Following the huge success of the inaugural Dubai Duty Free Irish Derby Busk and Food Festival and the Best Dressed Shop Front competition last June, Dubai Duty Free, will once again support this wonderful local initiative this June. The Dubai Duty Free Busk and Food Festival 2016 will run on the Saturday before the derby, (Sat 18th of June) and will incorporate a busking competition and food village along George’s Street in Newbridge as well as a Best Dressed Shop Front competition for traders in both Newbridge and Kildare Town. Due to the success of both competitions last year the airport retailer has announced that it will double the prize fund for 2016 to €6,000 with €3,000 going to the Best Busker and €3,000 for the best decorated Dubai Duty Free Irish Derby themed shop front.

The festival is the brainchild of Fiona McLoughlin Healy and together with Dubai Duty Free, the Curragh Racecourse and local traders developed the initiative in order to help create even more excitement and interest for what is one of Europe’s most exciting racing festivals.

“We are thrilled that Dubai Duty Free have generously agreed to sponsor the Busk and Food Festival and the Best Dressed Shop Front competition in Newbridge and Kildare Town once again,” said Fiona McLoughlin Healy, chair of the Busk and Food Festival committee. “It’s fantastic news too that the company has generously agreed to double the prize fund from €3,000 to €6,000 and is testament to the success and goodwill the initiative created last year. The Dubai Duty Free Irish Derby is a wonderful festival for local businesses, it brings much needed revenue to our shops, pubs and restaurants and we really wanted to get local people to embrace it in order to boost tourism and business and to generate even more excitement in the run up to the Irish Derby. Last year over 25 buskers took part in the festival, there were over 20 food stalls on George’s Street and over 40 shops and businesses entered the best dressed shop competition in both Newbridge and Kildare town. We have no doubt that this increased prize fund will attract even more entrants and maybe even some international buskers! We want to extend our gratitude to Dubai Duty Free for recognising the value of the initiative and for this generous sponsorship.”

Colm McLoughlin, Executive Vice Chairman of Dubai Duty Free said, “It’s wonderful to see local people really engaging with the Dubai Duty Free Irish Derby Festival and developing ancillary events in the run up to the festival. We are very pleased to support the Newbridge Busk and Food Festival and the Best Dressed Window Competition and were really overwhelmed with the messages of goodwill and the spirit of the local businesses in both Kildare Town and Newbridge last year. Both the busking and best dressed shop front competitions are part of a two town approach to really engage with local residents and

business owners in both Newbridge and Kildare. We hope lots of people will enter the busking competition and want to see musicians of all ages and musical styles take to the street of Newbridge on Saturday the 18th of June! We were also really impressed by the creativity expressed through some fabulous window displays in both towns last year and want to thank everyone who made the effort to dress their shop fronts in the colours and theme of the Dubai Duty Free Irish Derby. Huge congratulations to Fiona McLoughlin Healy, the team at The Curragh Racecourse and their organising committee for making the 2015 initiative so successful and wishing them the best of luck in their endeavours for 2016.”

The Best Dressed Shop Front Competition will be judged by the Dubai Duty Free Executive Team while the winning busker will be decided via a public vote with the public being invited to vote for their favourite act busking on the 18th of June. In addition to the €3,000 for the Best Busker, the winning act will also get the opportunity to play on Derby Day (Sat 25th of June) at the Curragh Racecourse in front of racegoers. The winner of the Best Shop Front Competition will bag themselves €3,000 and a VIP invitation to the private Dubai Duty Free Irish Derby Pavilion on Derby Day.

For more details or to register your interest in either the Dubai Duty Free Busk and Food Festival or Best Dressed Shop competition, telephone Fiona McLoughlin Healy’s Office on (045) 430046, call the Curragh Racecourse on (045) 441205 or email Aileen O’Brien, O’Brien PR on aileen@obrienpr.com. The Dubai Duty Free Irish Derby will take place at The Curragh Racecourse on Sat, 25th of June.